🦷 Brushing Buddies
Brushing Buddies is a children's dental health company I founded under my parent company, Wilde Honey Brands LLC. It started the way a lot of businesses start — with a problem I couldn't solve.
My kids wouldn't brush their teeth. Every night was a battle. I tried timers, apps, character toothbrushes, bribery. Nothing worked consistently. So I made a musical board book that turns toothbrushing into a two-minute sing-along experience. The music plays when you open the book. Kids brush along with the song. Parents stop losing their minds.
That first product — a singing toothbrushing book for ages 2-5 — launched as a DTC product and has since expanded into B2B partnerships with dental offices and DSOs (dental service organizations). We're currently running pilot programs with local families to test new products in development.
What's next: I'm building out the product line beyond the original book, growing our dental office partnerships, and assembling a founding team including advisors and sales leads.