The problem
My kids wouldn't brush their teeth. Every night was a battle. I tried timers, apps, character toothbrushes, bribery. Nothing worked consistently. I was exhausted and slightly losing my mind.
So I made something. A musical board book that turns toothbrushing into a two-minute sing-along experience. The music plays when you open the book. Kids brush along with the song. Parents stop losing their minds.
The product
That first product — a singing toothbrushing book for ages 2–5 — launched as a direct-to-consumer product and has since expanded into B2B partnerships with dental offices and DSOs (dental service organizations). We're currently running pilot programs with local families to test new products in development.
The book works because it reframes toothbrushing entirely. Instead of something kids are forced to do, it becomes a performance. They're not brushing their teeth — they're singing a song and the toothbrush is a prop.
Where it's going
I'm building out the product line beyond the original book, growing our dental office and DSO partnerships, and assembling a founding team including advisors and sales leads. The long-term vision is a full children's oral health brand that meets kids where they are — playful, musical, and built for the chaos of real family life.